Article Marketing - Writing Your Article is the First Step in the Marketing and Repurposing Process

Writing articles is just one step in the marketing process. Think of your article as the starting point for the many products and courses you will be able to create from that one idea. Let me give you some examples of exactly what I mean. 

You begin with an idea about some aspect of your online business. It may be a lesson you want to share with your prospects, the retelling of a story that would benefit others, or even a step by step guide on how to more easily accomplish a goal. No matter what it is, an article is the starting point to communicate and share this information with others.

Once you have written and submitted your article to EzineArticles or another article directory, turn it into a post for your blog. You can change it a little or leave it exactly as it is. An even wider audience of prospects will now be able to read your ideas and information now.

You are now ready to move on to the repurposing process. Use your article as the basis for a short report, white paper, e-course, or even a teleseminar. The idea is to distribute your idea to as many people in as many different forms as possible. The teleseminar can be interactive so that you will get a sense of the questions people still have after hearing what you have to share with them.

The final step is to turn the original idea from your article into a product or course you can sell. Once you see how this is done, you will be able to turn yourself into a product creation machine to create passive and residual income streams forever.